← Back to Newsroom

Revenue for Bally’s casinos inches higher in second quarter

Saturday, August 15, 2026 5:10 PM
Photo: Christopher Shea / Rhode Island Current, used under CC BY 4.0

Receipts from Bally’s Corp.’s casino portfolio rose two percent in the second quarter of 2026, a company earnings release showed. The data was disclosed late on Friday.

The release didn’t address the announced construction slowdown at $1.7 billion Bally’s Chicago, saying only, “We target opening of the permanent casino in early 2027.”

However, the company did reveal that during August, it signed a letter of intent with “a potential equity investor” pursuant to financing of the $4 billion Bally’s Bronx development in New York City.

Cdc search

With regard to Bally’s Las Vegas, to be built on the site of the former Tropicana adjacent to the new baseball stadium, Bally’s CEO Robeson Reeves said the firm was “actively progressing the development of the retail, entertainment, and dining complex. We are in advanced negotiations with potential partners for exciting retail and entertainment offerings, and look forward to updating the market on our plans as the project progresses.”

The Casinos & Resorts division of Bally’s reported revenue of $401 million, up from $393.3 million in the second quarter of 2025. The company credited play at its Chicago temporary casino, as well as new facilities in Baton Rouge and Marquette, Iowa, with the increase.

Bally’s stated it had run into “elevated competition” in East St. Louis, Illinois, and in Atlantic City. However, Reeves said that was being offset by improved play in Chicago and at Bally’s Quad Cities, also in Illinois. Rated play overall was up by 4.3 percent.

The folding of Intralot’s business-to-customer operations into the company helped drive a 22.3 percent spike in new Bally’s Intralot takings. That division reaped $243.5 million in revenue.

North American online gambling produced $66.1 million. That was a 16.9 jump from the year before, which the company attributed to “healthy wagering revenue growth across all verticals.

“The customer-focused and automation initiatives Sina Miri and his team have put in place over the past year are now showing up in both financial metrics,” continued Reeves, in a prepared statement.

Sigma north america

Reeves also noted that Bally’s was going through the first quarter to be impacted by the United Kingdom’s near-doubling of the tax on digital-casino revenues, up from 21 percent to 40 percent. The hit to Bally’s cash flow was quantified by Reeves at $39 million and he cautioned that marketing cutbacks were on the way.

“Against that backdrop, our top line in the UK continues to strengthen as constant currency year-over-year growth accelerated from 10.5 percent in the first quarter to 11.6 percent in the second quarter, and that momentum has carried into July when we saw year-over-year growth of approximately 13 percent,” Reeves wrote. “Importantly, we have delivered this quarter-on-quarter growth acceleration without incremental marketing spend—a real testament to the strength of our player base, product offering and the team behind it.”

The CEO warned that market consolidation in U.K. igaming was not happening as quickly as anticipated. He wrote, “We see that as an opportunity still ahead of us rather than a concern, particularly as smaller operators come under increasing pressure post-World Cup and through the fall tax season. We are already delivering double-digit growth ahead of that consolidation, which gives us confidence in our position.”

Turning to the lottery business, Reeves enumerated multiple new contracts in Australia, Chile and Greece. He added that the Ontario Lottery & Gaming Corp. had picked Bally’s as its new technology-solution provider. “We are bringing in the right leadership and technology capability, including utilizing expertise from the legacy Gamesys business, to optimize the service and technology we deliver for our lottery partners,” Reeves said.

David McKee

David McKee is a longtime contributor to CDC Gaming with 47 years of journalism experience. Writing from Augusta, Georgia, he draws on two decades working with the Las Vegas gaming industry, turning complex developments into clear and engaging analysis.