Quick Custom Intelligence deployed integration platform at Hard Rock, Seminole Gaming properties

March 21, 2023 3:07 PM
Photo: Shutterstock
  • Rege Behe, CDC Gaming Reports
March 21, 2023 3:07 PM
  • Rege Behe, CDC Gaming Reports

Quick Custom Intelligence, along with Hard Rock International and Seminole Gaming, Tuesday jointly announced the deployment of QCI’s Enterprise platform at the gaming operators’ properties in the U.S., Canada, and Punta Cana, Dominican Republic.

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“This QCI Enterprise Platform rollout will unlock new ways to ensure and exceed the entertainment experience guests expect when visiting Hard Rock and Seminole Gaming casinos,” said Seminole Hard Rock Support Services Vice President of Gaming Operations Dan Ingster in a statement. “The QCI platform’s integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways.”

The rollout of QCI’s platform, which aligns player development, marketing, and gaming with tools developed for the gaming industry, will enhance guest experiences though seamless integrations.

“We are proud to have deployed our QCI Enterprise Platform to support Hard Rock and Seminole Gaming casino properties,” said QCI CEO Dr. Ralph Thomas. “This deployment is proof of the scalability of our platform for large enterprise organizations that have dozens of input source systems from hundreds of data tables. We thank Hard Rock and Seminole Gaming team members for widely embracing the tool and enabling us to further build out our capabilities.”