The Primm Valley Casino on the Nevada and California border will reopen just after noon Wednesday as part of its takeover by Terrible’s after Affinity Gaming ended its operations effective the Fourth of July.
Terrible released an announcement Tuesday morning that the doors will open to the public following a brief statement from Terrible’s leadership, including Bryan Breedan, vice president of advertising and marketing, and Mark Bennett, vice president of gaming operations. Cory Clemetson, grandson of Primm founder Ernie Primm and president of the Primm South Real Estate Company, will also speak.
Citing financial struggles, Affinity Gaming announced in early May it was ending its lease with the site after 15 years, leading Primm ownership to scramble to find a replacement and retain more than 300 jobs and employee housing that was at risk. Terrible’s took over the service stations and lotto store on the site in early July.
“Since gaining access to the property when Terrible’s assumed management control on July 5, hundreds of team members from Primm Valley Casino, alongside their fellow dedicated employees from across the Terrible’s network, have worked around the clock to bring the iconic Nevada property back to life for its guests,” Terrible said in a statement.
The property will reopen with 422 gaming machines, 250 rooms, a William Hill sportsbook, a sports bar, and 24/7 quick-bites eatery. In addition, there will be no resort fees, and all previously held rewards tiers earned by returning customers will be matched. Starting Wednesday, Terrible’s will launch new promotions and rewards for both new and returning gaming customers, the operator said.
Terrible’s immediate plans include opening several new dining options including a coffee bar, 24-hour casual dining café, and a steakhouse. Work is already underway on these projects.
Affinity shuttered Whiskey Pete’s casino in December 2024 and Buffalo Bill’s has been open sporadically when concerts are held on the weekends since July 2025.
Affinity operated the Primm Valley Casino Resort along with a truck stop and service stations on either side of the freeway, a Tesla charging station, and a lotto store frequented by Nevada residents, since the state has no lottery.
