The Primm family announced Tuesday that they have signed an agreement with Las Vegas-based Terrible’s to operate its hotel-casinos and related properties in Primm on the Nevada and California border. The remaining operations were scheduled to close July 4.
Cory Clemetson, the grandson of Primm founder Ernie Primm and president of the Primm South Real Estate Company, said the Primm family, which has owned hundreds of acres of land and businesses at the town since the 1950s, said in a statement that they are “delighted to partner with Terrible’s and the Herbst family to help our family manage and operate these properties that are so important to Southern Nevada, our economy, and the people who live, work, and play at Primm.”
The July 4 closing date was issued by previous operator Affinity Gaming and Z Capital when they notified Primm employees, residents, and state gaming regulators on May 5 that they intended to close the properties they’ve been operating at Primm for nearly 15 years.
Clemetson said the Primm and Herbst families will be “doing everything possible” to prevent the currently operating Primm Valley Casino Resort, Oasis Apartments, and gas stations to close. “We’re pleased that we were able to secure such a qualified and like-minded partner for our properties at Primm in just over a month after that unfortunate and poorly timed announcement,” Clemetson said.
Future plans may include property renovations, upgraded traveler amenities, enhanced food and beverage offerings, infrastructure improvements, and other investments. As plans move forward, additional details regarding future developments and investments will be announced.
Clemetson said the Herbst family, known throughout the state for its entrepreneurial leadership and commitment to Nevada communities, has built a legacy of innovation in gaming, convenience retail, fuel, hospitality, and travel services. Together, he said the partners are embarking on an effort to restore, enhance, and reimagine Primm as a destination for travelers, truck drivers, and southern Nevada residents.
“Primm has long been one of Nevada’s most recognizable destinations,” said Tim Herbst, president of Terrible’s. “This partnership reflects our commitment to preserving that legacy, while creating new opportunities for growth, investment, and tourism for decades to come. We believe Primm’s best days are still ahead.”
Clemetson added that the Primm and Herbst families have deep roots in Nevada and strong connections dating back decades.
“Our families have a lot in common and share the same goals for Primm,” he said. “Although we were grateful for all the highly qualified operators that expressed interest in partnering with us at Primm, we were impressed with how the team at Terrible’s shared our goals and confidence in the long-term success of Primm. We believe Primm has a bright future and look forward to working together for years to come to modernize, energize and enhance our properties there.”
Sam Edgmon of the Pilot Company said Pilot is looking forward to continuing to work with the Primm family to operate the Flying J travel center at Primm.
“We are encouraged by the progress being made toward identifying a long-term solution for the Flying J location in Primm, Nevada,” said Edgmon, vice president of operations business development at Pilot. “We have been in close communication with the Primm family and appreciate their continued commitment to supporting the community, our team members, and drivers who rely on this location.”
Terrible’s has operated convenience stores, travel plazas, casinos, lounges, and recently bars and taverns throughout Nevada for more than 65 years. It has casinos in such rural Nevada locations in Pahrump, Indian Springs, Fernley, and Searchlight.
