Play’n Go signs deal with Bet365, its sixth New Jersey partnership

Friday, September 27, 2024 1:32 PM
Photo:  Shutterstock
  • Laura Corkhill — Special to CDC Gaming

Casino game developer Play’n Go has partnered with igaming and sports betting operator Bet365 to roll out more than 50 of its online casino games on Bet365’s casino platform in New Jersey.

Bet365 players in the Garden State will have access to the developer’s titles, including Book of Dead, Rise of Olympus 100 and Colt Lightning.

“Adding an operator of Bet365’s caliber is always exciting and we’re looking forward to seeing our games live with them in New Jersey, one of our most important markets,” Magnus Olsson, Chief Commercial Officer at Play’n Go, said. “It’s been a great year for Play’n Go in the United States, and we’re proving that a sustainable, player-safety-led approach is the way to success in all regulated markets. We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together.”

“We are proud to extend our partnership with Play’n Go into the New Jersey market,” Bet365 said in the release. “We’re determined to offer the best player experience in every market we operate in, and adding Play’n Go’s content to our platform is important to that mission.”

Play’n Go has presence in New Jersey through partnerships with five other operators in the state, including PlayStar and BetMGM. The Swedish software developer is live in New Jersey, Michigan, Pennsylvania, Connecticut and West Virginia and 30 global jurisdictions.