Pariplay expands presence in New Jersey through partnership with Tipico

December 12, 2023 1:21 PM
  • Conor Murphy, Special to CDC Gaming Reports
December 12, 2023 1:21 PM
  • Conor Murphy, Special to CDC Gaming Reports

NeoGames, a provider of ilottery and igaming solutions, says its subsidiary Pariplay is expanding its presence in New Jersey through an agreement with the U.S. branch of sports betting and igaming operator Tipico.

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Under this agreement, Pariplay’s Wizard Games titles, along with a selection of content from its Fusion platform, will be made available to players in New Jersey through Tipico’s online casino.

“We’re thrilled to be able to provide a wealth of fantastic content to Tipico US at the start of 2024 for their updated online casino in New Jersey,” Tsachi Maimon, president and head of igaming at NeoGames, said in a press release. “Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us. With excellent results emerging from regulated states so far, we’re confident this partnership will take Pariplay to new heights.”

Tipico’s New Jersey online casino launched in November 2021  and relaunched in October 2023 with a new in-house-developed proprietary platform.

“As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year,” said Adrian Vella, U.S. CEO at Tipico. “Their Wizard Games portfolio, combined with an expansive Fusion offering, will ensure there’s something for everyone to enjoy. Pariplay is quickly becoming one to watch in the North American market, and we’re honored to hit the ground running with this collaboration.”

The integration of Pariplay’s content with Tipico’s New Jersey online casino is scheduled for the first quarter of 2024. The deal signifies the growth of an established relationship between the companies, as Tipico is a client of Pariplay in the European market.

Pariplay’s expansion in North America is marked by its collaborations with several notable operators in the region. Pariplay also has engaged with other key players, such as Rush Street Interactive and Hard Rock Digital.