NeoGames expands to New Jersey through a partnership with Hard Rock Digital

November 17, 2023 2:41 PM
Photo: NeoGames (courtesy)
  • Sam Bentham, Special to CDC Gaming Reports
November 17, 2023 2:41 PM
  • Sam Bentham, Special to CDC Gaming Reports

NeoGames, a provider of ilottery and igaming technology traded on the NASDAQ (NGMS), through its subsidiary Pariplay, has announced its partnership with Hard Rock Digital. Pariplay provides gaming systems and third-party game integration, and this deal will allow its games to launch through the Hard Rock Bet platform in New Jersey.

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Pariplay integrates games into online casinos like Hard Rock Bet through its Fusion aggregation platform, giving NJ players access to up to 14,000 games from over 120 developers, including Pariplay’s in-house software team, Wizard Games. Wizard Games is best known for slots like Wolf Riches, Spirit of Mustang, and Fire vs. Ice.

This expansion into New Jersey comes on the back of NeoGames’ strong Q3 performance and other recent moves across the US, with Pariplay launching with Rush Street Interactive in Pennsylvania in October. Pariplay is also live in other North American markets like Michigan, West Virginia, and Ontario.

Commenting on the partnership, President and Head of iGaming at NeoGames Tsachu Maimon said, “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

Hard Rock Bet recently went live in New Jersey in August 2023 and Florida in November 2023. The online gambling platform, which is backed by the Seminole Tribe (owners of Hard Rock Digital), is now available in seven US states.

Senior Vice President of Casino at Hard Rock Digital Grant Williams said on the agreement with Pariplay, “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”