FireKeepers Casino Hotel in Battle Creek, Michigan, recently installed a DSS Clear display from JCM Global.
Named by Poker News as one of the best poker rooms in the United States, the Clear wall display outside of the poker room acts as a window, wall, and advertisement between the poker room and the casino floor, allowing players to see the action on both sides of the visual divider. The expansive Clear-wall stretches to 16.5 feet wide by 9 feet high and has a pixel pitch of 8 mm for crystal clear visibility that captivates guests from every angle.
“FireKeepers has been an outstanding partner to JCM, and we’re proud to support their continued growth by adding our transformative digital signage to their technology road map,” JCM Senior Vice President – Sales, Marketing & Operations Dave Kubajak said in a statement. “We work closely with each customer to understand their needs and their goals, so that we can provide industry-leading solutions that help achieve them, and our collaboration with FireKeepers is a great example of that philosophy in action.”
The content on the Clear wall at FireKeepers range from the classic dogs playing poker scene to poker promotions, including daily tournament action, the $1 million Guaranteed Mid-States Poker Tour tournaments, and casino promotions and branding.
JCM’s iVIZION bill validator, GEN5 thermal printer, ICB Intelligent Cash Box system, and FUZION system, also are deployed across the casino floor at FireKeepers.
