Poker’s biggest stage now has a year-round presence on the Strip, even when the cards are not in the air.
The World Series of Poker opened its flagship retail store at Paris Las Vegas, which executives say is designed to celebrate the game, its history and its role in the city that built it.
Friday’s ribbon-cutting ceremony featured poker legend Jack Binion alongside Caesars Entertainment and WSOP executives. Binion, son of Horseshoe Club founder Benny Binion, has been closely tied to the WSOP since its earliest days in downtown Las Vegas, where the first series was hosted in 1970.
The new 2,320-square-foot store is the largest WSOP retail space in series history, featuring more than 100 merchandise designs across apparel, accessories and collectibles.
