Wisconsin: Social media gambling star Vegas Matt sells out Milwaukee meet-and-greet

Thursday, March 27, 2025 3:03 PM
Photo:  Vegas Matt courtesy image
  • Nick Bohr, WISN

Matt Morrow of Las Vegas never imagined he’d have fans wanting to take a photo with him in Milwaukee. That was before he became “Vegas Matt.”

“It’s gotten bigger than I ever could’ve dreamed,” Morrow told WISN 12 News Wednesday ahead of a sold-out “meet-and-greet” at Potawatomi Casino in Milwaukee.

Now retired, Vegas Matt gets views worldwide playing slots and table games with his son E.J. and their two friends.

The YouTube videos got more than 500 million views last year, coming after a chance social media post three years ago.

“My son filmed my reaction to me getting a royal flush and I was rather animated and he uploaded it to TikTok, we went to dinner and by the time we were done with dinner it had 80,000 views,” Morrow said. “We said, I think we’re on to something.”