Tipico builds Ohio sports betting momentum with promotion at music venues

Tuesday, December 6, 2022 6:06 PM
  • Derek Helling, PlayUSA

Tipico Ohio Sportsbook appears serious about competing for a share of the emerging market. The company has built on its existing marketing push for legal Ohio sports betting with a new partnership that could bring its sportsbook to several concert venues in the state.

AEG Presents will help Tipico try to become one of the dominant operators when legal sports betting starts on New Year’s Day 2023. For Tipico, it’s a way that the brand can “catch up” with other operators launching at the same time.

According to a Tuesday press release, AEG Presents and Tipico are focusing on cross-promotion in Ohio. For its part, Tipico becomes the “exclusive sponsor in the sportsbook category” for multiple venues that AEG operates and owns. Those include: