Sportradar is now offering online sports betting sites an effective way to advertise on Snapchat. Sportradar, the sports technology company, announced the integration of its digital marketing tool, ad:s, with the popular social media platform.
Since launching ad:s back in 2019, Sportradar has helped more than 100 legal sports betting operators connect with sports bettors. With Sportradar’s newly announced integration, ad:s can now provide sportsbooks with targeted access to Snapchat’s 750 million-plus active monthly users.
Florian Geheeb, Sportradar Global Director of Advertising Sales said, “By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimize the marketing performance of sportsbook operators.”
