Online gambling firm 888 to withdraw ads on London transit and elsewhere after backlash

Online gambling firm 888 to withdraw ads on London transit and elsewhere after backlash

Article brief provided by The Guardian
  • Rob Davies, The Guardian
April 29, 2024 7:38 PM

The online casino company 888.com will withdraw adverts from locations including London’s transport network after a backlash against their tone, prompting criticism of the capital’s mayor, Sadiq Khan, for allowing them to appear in the first place.

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With less than a week to go before Londoners vote for their next mayor, Khan’s Conservative rival, Susan Hall, joined a leading clinician and a group of peers in questioning Transport for London’s “baffling” decision to accept the campaign.

TfL has previously blocked promotions featuring artisanal cheese, a poster for a play that depicted a Victoria sponge cake, and the Wimbledon tennis tournament’s famous strawberries and cream, on the grounds that they promoted unhealthy eating.