Nottingham Forest has partnered with Ireland-headquartered bookmaker Boyle Sports in the latest example of a Premier League side tying up a deal with a gambling firm.
Boyle Sports has become an official betting partner of the club. This comes a month after Boyle Sports re-established its Premier League presence when it became Leeds United’s official betting partner in the UK and Ireland.
It had previously been the front-of-shirt sponsor of 2025/26 Premier League side West Ham United last season. The operator remains the Hammers’ main sponsor, though this deal has only been able to continue due to West Ham’s relegation to the Championship.
