Boyle Sports will continue as West Ham United’s front-of-shirt sponsor following the east London side’s first relegation to the Championship since 2011.
The Ireland-headquartered operator’s logo will once again feature on The Hammers’ men’s and women’s home, away and training kits, extending a deal which began last season.
With the voluntary front-of-shirt ban for gambling companies on Premier League teams’ kits coming into effect from the start of the 2026/27 season, several bookmakers have been looking for alternative ways to market their product in English football.
Betway are reportedly in talks with Manchester United to become the club’s training kit sponsor, while BetMGM is Tottenham Hotspur’s front of trainingwear partner.
