NFL, NHL warn Canadian lawmakers about sports betting ad restrictions

Thursday, October 3, 2024 7:44 PM
Photo:  By Azadeh Kashani - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=86179457
  • Geoff Zochodne, Covers

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long way with lawmakers in the past.

The Senate of Canada’s Transport and Communications Committee met Wednesday evening and reported Bill S-269 to the full chamber for further debate and possible passage.

S-269 proposes a national framework for advertising sports betting in Canada that will suggest ways to restrict such marketing, including limiting the number of ads or the locations they can appear.

However, the National Football League, arguably the most popular offering at any online sportsbook in Canada and the U.S., sent a letter to the committee that warned federal lawmakers against going too far.