A New York Times investigation claims that sports betting operator DraftKings uses artificial intelligence and machine learning technology to identify customers who are more likely to respond to promotions by continuing to gamble and lose money.
The publication reported that DraftKings began developing a machine learning model in 2023, using customer betting data to assess how likely individuals were to generate additional gambling losses following promotional offers.
The reporting says the system considered factors such as how often the user bet, their account balance and their historical losses, assigning customers scores based on how much money they were expected to generate from promotions.
