After facing the possibility of businesses shutting down, Primm is seeing what one family member called a “new sense of optimism” following a partnership between the Primm family and Terrible’s that has saved more than 300 jobs and is expected to keep the border community a popular stop for travelers.
The transition of Primm from Affinity to Terrible’s is largely complete at the smaller satellite properties, with the biggest effort now focused on Primm Valley Resort and Casino. Cory Clemetson, president of the Primm South Real Estate Company and grandson of Primm founder Ernie Primm, described the work underway as a “family effort.
