DraftKings is, according to Macquarie analyst Chad Beynon, “one of the most compelling structural growth stories in gaming. ” He published his views in a May 8 investor note.
In making his case, Beynon cited DraftKings’ leadership in both online sports betting and igaming. He also pointed to the breadth of its product offerings, now including event contracts.
“The predictions product is fast evolving,” Beynon reported, “with market making already launched and the proprietary exchange to follow in the coming weeks. ” Along with the exchange, he added, would come an increase in customer-acquisition costs.
Said Beynon, “We have seen this playbook before, when upfront investment secures the long-term growth runway.
