From Vegas. For Vegas. Always Vegas.
Station Casinos, the Las Vegas-born locals casino giant, is celebrating its 50th anniversary Wednesday by kicking off a citywide brand campaign featuring that tagline and unveiling a new logo crafted from its history.
Inspired by the original Bingo Palace mark created in the 1970s, the new logo pays tribute to Station Casinos’ beginnings while introducing a more contemporary expression of the brand.
The family-run company was founded by Frank Fertitta, Jr., on July 1, 1976, as The Casino, which quickly expanded into the Bingo Palace in 1977 before becoming Palace Station in 1984.
The new logo was developed with the company’s legacy at its center, and it drew inspiration from the company’s archives, including vintage playing cards, casino chips, matchbooks and classic roadside signage, Station Casinos said.
