How an NHL star appeared in sports gambling ad despite Ontario ban

How an NHL star appeared in sports gambling ad despite Ontario ban

Article brief provided by National Post
  • National Post
April 1, 2024 10:12 PM

As of the end of February, athletes and celebrities are no longer allowed to appear in advertising campaigns for internet gaming and gambling in Ontario.

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The new standards from the Alcohol and Gaming Commission of Ontario (AGCO) are intended to “protect minors and reduce the potential harm associated with igaming advertising.”

There’s one caveat, however. Athletes, whether active or retired, are permitted to appear in campaigns that advocate for “responsible gambling practices.”

Hockey superstar Connor McDavid, who previously appeared alongside Wayne Gretzky in an advertisement promoting gambling, has now become the face of responsible gambling in Ontario. Here’s what to know.