With the World Cup now firmly in the rear-view mirror, the majority of European football’s top-flight leagues [returned] for the new season this weekend. Meanwhile, the gambling sector is also gearing up for another campaign of competition.
Much has been made of the shift in sports betting as a whole, with an increasing focus from bettors wagering on players over teams.
Micro-betting has offered the sector a way of tapping into this shift, allowing bettors to not only bet on the outcome of a game, but also how the match will play out.
James Derbyshire, sports director of UK & Ireland at LeoVegas Group, says this reflects a fundamental shift in how customers engage with football betting, with the focus moving away from simply predicting a final result and towards expressing an opinion on how a game will unfold.
