Google has imposed unconditional requisites on certification that must be ensured by advertisers of gambling and games categories.
Upcoming changes were alerted in June to advertisers that Google would enhance its Gambling and Games Policy across all markets, effective as of 14 September 2026.
The policy update builds on measures introduced in March 2026. Google began requiring advertisers in selected gambling markets to demonstrate a “strong record of compliance before becoming eligible for certification”.
This requirement has now been extended to every category covered by the Gambling and Games Policy, which states: “Starting September 14, 2026, all gambling and games advertisers must demonstrate good policy health.”
