Google has updated its gambling and games ads policy to expand its certification requirements to apply to all gambling and games categories.
In March, the search engine introduced new certification policies, which it implied would apply to all categories but appears to have required a fine tune. The enhanced policy will roll out on 14 September.
“All accounts seeking to advertise in any gambling and games category must now demonstrate good policy health,” the announcement stated.
“Manager Accounts (MCCs) with repeated online gambling certificate revocations, or accounts under MCC management that are repeatedly flagged for gambling violations while using a certificate, will forfeit eligibility to apply for any new online gambling certificates and may have existing certifications revoked.
