A recent survey conducted by Toluna-Harris Interactive among 1,071 French adults between 19 and 21 May 2026 revealed strong public enthusiasm for the upcoming FIFA World Cup and a notable increase in the willingness to engage in betting during the tournament.
On Thursday, French regulator ANJ responded to the survey’s findings by launching a public awareness campaign to warn of potential gambling addiction risks associated with increased sports betting during the tournament.
Within the survey 57% of respondents said they intended to follow the World Cup, a figure largely consistent with levels recorded before UEFA Euro 2024. Interest was considerably higher among men (71%) and younger adults, with 71% of those aged 18-24 and 69% of those aged 25-34 planning to follow the tournament.
