UK-headquartered gambling giant bet365 has officially launched in France after securing approval from the Autorité Nationale des Jeux (ANJ), just weeks before the 2026 FIFA World Cup kicks off.
The move, which has been in the works since last year, marks one of the most significant new entries into the regulated French online betting market in recent years.
The French market has undergone significant changes over the last few years, most notably FDJ United’s acquisition of the Kindred Group brands and Betclic’s merger with Tipico under the umbrella of the Banijay Group.
Now, it seems that 2026 is the time for bet365 to expand its presence in yet another market, with the operator’s French platform now live through its webpage and mobile applications.
