A major news and entertainment company will soon be integrating prediction market platform Kalshi into its broadcasts.
Fox Corporation and Kalshi announced a partnership Tuesday that will incorporate Kalshi’s probability outcomes on political, economic, weather, and cultural markets into the media giant’s linear and digital content.
“Prediction markets have quickly become an essential data point and a compelling new experience across our live content portfolio,” said Paul Cheesbrough, CEO of Tubi Media Group.
