Clay Matthews now seems made of clay, and that is the point.
In a makeover mashup of Caesars Sportsbook and the retired NFL linebacker, the Vegas-based gaming company has launched an advertising campaign titled “We’ve Had Some Work Done. ”
The spots have debuted on social media, featuring Matthews, who appears noticeably (and, face it, weirdly) different from his playing days.
This follows “having some work done,” a reference to the new marketing campaign. Matthews’ appearance seems as if it could be AI-generated. But a Caesars rep confirms the work is all done through “movie magic,” with well-placed prosthetics and makeup, and old-fashioned talent, time and effort from makeup artists from Legacy Effects.
