Less than a week after reports surfaced that ESPN may be close to entering the U.S. legal sports betting waters, Fanatics made news regarding its own sports betting plans on Tuesday.

Speaking at the CAA World Congress of Sports in New York, Fanatics CEO Michael Rubin announced that the company will launch its new sports betting division early next year, in January 2023. The entry of Fanatics into the U.S. sports betting industry will coincide with the NFL playoffs, giving the prominent sports merchandiser ample opportunity to test whether customers will mix multi-leg parlays with the jersey of their choice.

By January, Fanatics plans to launch sports betting operations in every major state except for New York, Rubin said at Tuesday’s panel.