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DraftKings to be disciplined in approach to prediction markets as football season approaches

Friday, August 7, 2026 10:47 AM
Photo: Shutterstock
  • Rege Behe, COMPLETE iGAMING

If there was any skepticism over whether DraftKings is committed to predictions markets, that doubt was allayed during Friday’s second-quarter earnings call. All but a couple question from analysts during the call were pointed at DraftKings involvement in the controversial online exchanges.

And DraftKings CEO and Co-Founder Jason Robins was prepared to answer them, and confident of his company’s ongoing involvement in prediction markets.

“As the economics go, we’re looking at this in a way that is very similar to how we evolved in sportsbook,” Robins said. “We started off, we had an LTV (lifetime value) model that we built in the early days of sportsbook.