The Danish state is set to use some of its resources to combat the growing problem of gambling addiction for the first time, according to a press release published yesterday by the Ministry of Tax.
Some MPs fear that using famous actors and sportspeople in advertising for gambling companies has made gambling more attractive to a younger audience.
Pilou Asbæk of ‘Borgen’ and ‘Game of Thrones’, as well as former footballer Brian Laudrup, have both appeared in Danish gambling adverts, and some are calling for a ban on these celebrity endorsements.
The Ministry of Tax underlined the dangers of gambling addiction – particularly for children and young people.
