Colombia’s regulator backs bill to become ‘central authority’ for gambling advertising

Colombia’s regulator backs bill to become ‘central authority’ for gambling advertising

Article brief provided by SBC News
  • Ted Menmuir, SBC News
October 8, 2023 12:46 PM

Coljuegos, the Gambling Authority of Colombia, has sponsored a bill to better regulate gambling advertising and promote higher industry standards on marketing and communications.

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The bill was submitted to the federal government on 29 September and sees Coljuegos aim to establish a series of new rules to “regulate the conditions under which authorised operators can promote advertising, sponsorship, marketing or any other form of commercial communication activities in Colombia”.

Key recommendations demand that Coljuegos become the ‘control authority’ responsible for monitoring all forms of gambling advertising in Colombia.

The authority further recommends that new rules and practices be adopted on the responsibilities of licensed operators working with media partners and third parties.