In Latin America, many international companies often arrive seeking to benefit from a public that has historically proven to be engaged, in all kinds of areas. Multinationals come and go, settle and share their brand without personalizing their products, taking advantage of being recognized globally.
However, to build a long-term bond with the customer, it’s necessary to offer products and benefits that cover the needs or preferences and protect them against any inconvenience.
In the gambling industry, the Spanish multinational Codere has a network that has been operating for four decades in established jurisdictions, and that has allowed the company to quickly penetrate new verticals, as in the case of the City of Buenos Aires at the end of 2021.
