A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether.
Ontario Senator Marty Deacon introduced Bill S-211 on May 28, “An Act respecting a national framework on sports betting advertising.”
As its name suggests, the legislation would force the federal government to craft national guidelines for the marketing of online sportsbooks to Canadians. And, among other things, that guidance could propose ways of “limiting the number, scope or location” of those ads.
