The Brazilian Institute for Responsible Gaming has appointed Carlos Lima as its new Executive President.
Lima has deep experience of government relations, public policy, and regulatory affairs. He is expected to strengthen the organisation’s dialogue with the Federal Government, the National Congress, regulatory bodies, and civil society.
His appointment follows the September resignation of Fernando Vieira, who had led the organisation since October 2024. Vieira was succeeded on an interim basis by André Gelfi who co-founded the trade body and is managing partner of Betsson Group in Brazil.
Commenting on his appointment, Lima said, “The maturation of Brazil’s betting market requires an approach grounded in data, transparency, governance, and legal certainty.
