Betway has been named the title sponsor of Africa’s top-flight football league, Premier Soccer League (PSL).
Following the agreement with South Africa’s leading online gambling brand, the league will be known as the Betway Premiership, with the operator stating that this deal marks the beginning of a new era for the league.
Although the name change is perhaps most notable on the surface of the agreement, the money behind the deal is what has caught the eye of many supporters.
Betway’s CEO Laurence Michel claims it is “the single biggest investment in South African sport”, with the deal reportedly valued at around R900m (£38.3m) for a three-year period.
