British gambling giant Bet365 has confirmed its arrival into the Serbian betting market. The news means further expansion into Eastern Europe for the sportsbook specialists, with the service going live as of March 6.
Serbian gamblers will now be able to avail of Bet365’s significant sports betting offering, as well as various online casino games.
The dedicated local site for Serbia comes after a partnership was initiated in Bulgaria with EGT Digital as part of its strategy for the Eastern Europe region, while a few months ago, the operator ventured into Peru in South America.
Since a regulatory overhaul took place in 2011, there have been developments in the Serbian gambling space, with more operators seeing the market as an attractive proposition for growth.
