Once again, during the company’s Q1 earnings call on Wednesday, Bally’s Intralot CEO Robeson Reeves talked up the operator’s marketing efficiency in the UK.
Reeves said its Bally’s online platform had seen an over-60% increase in new customer volume in Q2, which he attributed to decreased marketing spend from competitors in the UK, in response to the Remote Gaming Duty hike on 1 April.
The CEO also highlighted what he said was the platform’s ability to help players transition over from competing products and remain efficient with its own marketing spend.
“Gamblers are always transitioning between different websites and they sometimes have a break…” Reeves told analysts.
