Atlantic City’s tourism and entertainment strategy is evolving beyond its casino roots, as Visit Atlantic City ramps up a wider regional branding effort centered on major events, entertainment, dining and experiential travel throughout South Jersey.
Gary Musich took over as president and CEO of Visit Atlantic City in January 2025. He described to NJBIZ an organization that has spent the past year-plus expanding its reach beyond traditional casino marketing through new tourism campaigns, large-scale events, regional partnerships and destination development initiatives.
Visit Atlantic City last year integrated the DO AC brand and assets under the unified Visit Atlantic City name. That move combined leisure and meetings marketing and communications efforts under a single destination brand and messaging strategy.
