Writer: Hillary McAfee--CDC Gaming

Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more

At a G2E session, panelists explored how non-gaming amenities have become essential to driving visitation, length of stay, and overall... more

It’s not easy to draw a full audience at 9 a.m. on the first morning of G2E, but the “Inclusive AI: Development, Progress, and... more

There’s a TikTok trend featuring a clip from the TV show Euphoria where the character Maddy blurts out, “Wait … is this f***ing play... more

NFL season is when sportsbook marketers empty the playbook. Every September, the ads pile in: new sign-up bonuses, celebrities reading... more

If marketing were high school, “going viral” would be that kid who peaked in freshman year and now gets awkward nods in the hallway. The... more

If you think the business of G2E starts when you badge in and hit the show floor, you’re already late. The action kicked off two weeks ago... more

Richard Howarth, Chief Business Officer – APAC for Gaming Laboratories International (GLI), oversees a region that may be the most complex... more

Every marketing report loves to showcase the big number: impressions. Millions. Sometimes billions. An impression is counted every time... more

I once named my fantasy football team “Brady Gaga” (drafting Jay Cutler in 2017, which tells you everything you need to know about my... more