Writer: Hillary McAfee--CDC Gaming
Focus on GLI: Accelerating systems certification in Asia Pacific
Richard Howarth, Chief Business Officer – APAC for Gaming Laboratories International (GLI), oversees a region that may be the most complex... more
Marketing metrics that actually matter
Every marketing report loves to showcase the big number: impressions. Millions. Sometimes billions. An impression is counted every time... more
The pink aisle problem: Why sportsbooks should stop pinkwashing women bettors
I once named my fantasy football team “Brady Gaga” (drafting Jay Cutler in 2017, which tells you everything you need to know about my... more
Focus on IGT: Redefining omnichannel jackpots
In North America, IGT PlayDigital consistently trades places between the number one and number two spots among iGaming providers. Part of... more
Marketing in a compliance-heavy industry: How to stay creative without getting a love letter from Legal
The gaming industry loves creativity. But then there are the regulators… bless their hearts. Somewhere between those two worlds is the... more
From promise to product: Retaining customers requires alignment between departments
The gaming industry loves acquisition marketing like toddlers love glitter. It’s shiny, exciting, and absolutely everywhere. Operators and... more
SBC Summit Americas: Trustly’s cashless push is rewriting the gaming experience
Trustly is making a bold play for the gaming industry’s future. It involves no cash, no friction, and no waiting around. “We’re not just a... more
IGA: Casino loyalty 2.0, emerging trends and winning strategies
At the Indian Gaming Tradeshow & Convention in San Diego, panelists gathered to share real-time strategies, upcoming innovations, and... more
IGA: Unlocking the power of super apps to unify customer experience
If your casino still has separate apps for gaming, hotel bookings, loyalty, and dining, you’re already behind. At the Indian Gaming... more
IGA: Future-proofing tribal gaming with strategies for evolving market
Dominic Ortiz, CEO of Potawatomi Casinos & Hotels, wasted no time in cutting to the core of the tribal gaming industry’s biggest... more
