Writer: Hillary McAfee--CDC Gaming

Every October, the G2E show floor becomes a visual personality test for brands. You can spot the ones that know who they are and the ones... more

Casinos have evolved into entertainment playgrounds. Michelin-starred restaurants, rooftop pools, stadium concerts, arena residencies.... more

Every year at G2E, the cabinets get bigger, brighter, and more ambitious. Studios push for immersive graphics and interactive features,... more

Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more

At a G2E session, panelists explored how non-gaming amenities have become essential to driving visitation, length of stay, and overall... more

It’s not easy to draw a full audience at 9 a.m. on the first morning of G2E, but the “Inclusive AI: Development, Progress, and... more

There’s a TikTok trend featuring a clip from the TV show Euphoria where the character Maddy blurts out, “Wait … is this f***ing play... more

NFL season is when sportsbook marketers empty the playbook. Every September, the ads pile in: new sign-up bonuses, celebrities reading... more

If marketing were high school, “going viral” would be that kid who peaked in freshman year and now gets awkward nods in the hallway. The... more

If you think the business of G2E starts when you badge in and hit the show floor, you’re already late. The action kicked off two weeks ago... more