Wisconsin: Second ‘Rock & Brews’ to open with Forrest County Potawatomi

Wednesday, August 30, 2023 8:05 PM

It’s not quite a KISS Army takeover, but the band’s Paul Stanley and Gene Simmons are leaving an imprint in Wisconsin.

In a partnership with the Forrest County Potawatomi Community, Stanley and Simmons are bringing their restaurant group, Rock & Brews, to Potawatomi venues in the Badger State.

“We are ecstatic to bring these rock ‘n’ roll legends, and their outstanding dining concept, to Wisconsin,” said Potawatomi Casinos and Hotels CEO Dominic Ortiz in a statement. “Their presence at our casino in Milwaukee has been electrifying and we know they will bring the same energy to Carter.”

The first Rock & Brews Restaurant launched August 1 at the Potawatomi Casino Hotel in Milwaukee. Featuring 250 seats, the restaurant is a part of a $190 million renovation project at the site.

On Friday, September 1, Forrest County Potawatomi and Rock & Brews, along with Stanley and Simmons, will participate in a groundbreaking ceremony at Carter for a second restaurant. The pair will perform with their bandmates that evening at Crandon International Raceway as part of KISS’ End of the Road Tour.

“We are proud to continue our partnership with the Forrest County Potawatomi Community with a second Rock & Brews location in Wisconsin,” said Rock & Brews CEO & Partner Adam Goldberg. “We enjoyed getting to know the Carter community through the summer events and can’t wait to welcome them into our restaurant early next year for the full Rock & Brews experience.”

Rege Behe

Rege Behe brings more than 30 years of experience as a journalist to his role as a lead contributor to CDC Gaming. His work ranges from day-to-day industry coverage to deeper features such as the CDC Gaming Roundtables and the “10 Women Rising in Gaming” series.