William Hill US deals include marketing agreements with UNLV and UNR

William Hill US deals include marketing agreements with UNLV and UNR

  • Howard Stutz, CDC Gaming Reports
September 9, 2020 2:01 AM
  • Howard Stutz, CDC Gaming Reports
  • Other

Las Vegas-based sportsbook operator William Hill US said Tuesday it has held long-standing multi-year marketing partnerships with both the University of Nevada, Las Vegas, and the University of Nevada, Reno.

The deals include signage at UNLV and UNR football and basketball games and other promotional aspects during broadcasts and at the school’s arenas. The deal with UNLV began in 2017 and with UNR a year later. William Hill also has partnership agreements with the NHL, NBA, and the NHL’s Vegas Golden Knights.

William Hill currently operates more than 120 race and sportsbooks in Nevada through both retail locations and wagering kiosks, as well as a mobile sports wagering app.

The company is the process assuming the operations of 17 sportsbooks including 15 on or near the Strip, that it picked up in July and August through two separate transactions.

In July, as part of the Caesars Entertainment-Eldorado Resorts merger, William Hill assumed the operations of two sportsbooks in Lake Tahoe and nine or near the Strip, including the iconic sportsbook at Caesars Palace.

Through the company’s purchase of CG Technologies in August, William acquired the contracts to manage sports betting operations at the Venetian Las Vegas, Palazzo, Tropicana Las Vegas, Cosmopolitan of Las Vegas, Palms, and Silverton. All are located on or near the Strip, a market where William Hill has room to grow.

The company also operates retail sportsbooks in New Jersey, Indiana, West Virginia, Illinois, Colorado, and Iowa, and is online in Iowa. It is also a licensed sports betting provider in numerous casinos in Mississippi and New Mexico and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries.

William Hill also opened a sportsbook at the Capitol One Arena in Washington D.C.

Howard Stutz is the executive editor of CDC Gaming Reports. He can be reached at hstutz@cdcgaming.com. Follow @howardstutz on Twitter.