The American Gaming Association Wednesday introduced VSiN, The Sports Betting Network, as the newest member of its Have A Game Plan. Bet Responsibly public service campaign.
VSiN joins the campaign’s media partners including the MSG Network, NESN, and the Sinclair Broadcast Group.
“As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy,” said VSiN General Manager Len Mead in a statement. “We hope that partnering with AGA’s Have A Game Plan campaign will further this commitment with dedicated responsible gaming messages.”
VSiN, based in Las Vegas and owned by DraftKings, will promote the campaign through on-air public service announcements on digital channels, regional sports networks, and national and local radio. The activation complements DraftKings’ commitment to the campaign. The AGA and DraftKings announced a collaboration in June 2021, the first time the campaign was introduced across a national retail sportsbook footprint.
“VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike,” said AGA Vice President Strategic Communications and Responsibility Cait DeBaun. “Meeting consumers where they are is critical to consumer education and we’re excited for Have A Game Plan to reach VSiN’s highly engaged audience.”
