Tag: Marketing

07/20/23 1:39 PM

Casino Marketing & Technology Conference: Let’s solve disconnect between marketing and slots that costs millions

  • Buddy Frank, CDC Gaming
This controversial panel at the recent Casino Marketing & Technology Conference began with a statement that at many casinos the slot... more
06/29/23 8:19 PM

The Gaming News Canada Fiver: Friday, June 30, 2023

  • Steve McAllister—Gaming News Canada
1. Gaming News Canada learned Thursday that the Alcohol and Gaming Commission of Ontario is delaying the release of new standards... more
03/04/23 6:58 PM

Buzzy sports betting posts appeal to Gen Z audience

  • Shannon Scovel and Sydnee Singletary / Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism, Associated Press
On Sept. 10, PointsBet posted a SpongeBob SquarePants meme showing a cartoon character holding a “To-Do List” of current and former injured... more
01/28/23 1:24 PM

Betegy’s strategy: deliver real-time odds and information with graphic clarity

  • Rege Behe, CDC Gaming
The amount of data available to sports bettors and fans can be overwhelming. On television broadcasts, as touts relay their picks,... more
10/12/22 6:29 PM

Aristocrat’s igaming pillar rebrands to Anaxi

  • Cory Roberts, CDC Gaming
On Monday, Aristocrat rebranded its igaming division to Anaxi and announced its intentions to launch its first products by the end of 2022.... more
10/10/22 7:00 PM

G2E: Engaged Nation doubles production year over year

  • CDC Gaming
If one thing resulted from the pandemic, it was that digital content, engagement, and nurturing are requirements for any business in 2022.... more