Sportradar Tuesday announced the expansion of a partnership with Caesars Sportsbook. Per the agreement, Sportradar will continue to be the sportsbook’s official provider of betting data from the NBA, MLB, and the NHL.
Sportradar also will provide Caesars Sportsbook with certain NBA optical tracking data for the first time. This data is provided exclusively by Sportradar through its partnership with the NBA, and will enable Caesars to create new props and support growth of same-game parlays.
“As in-play betting increases in prominence in the US, the fast, accurate, and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximize revenue opportunities,” said Sportradar Chief Commercial Officer Ed Blonk in a statement. “We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships.”
Sportradar also will join Caesars to develop new betting products and offerings as the U.S. market continues to mature, and as new markets open.
“We’re always looking at ways to bring a best-in-class experience to our customers,” said Caesars Digital Chief Operating Officer & Head of Sports Kenneth Fuchs. “Our partnership with Sportradar will provide us new and valuable data to further expand our unique offerings.”
