Simplebet, a provider of micro-betting products, Wednesday announced it has joined the International Betting Integrity Association. The IBIA is a not-for-profit association of gaming operators that pledge to adhere to responsible betting practices.
“Integrity and trust are non-negotiable at Simplebet, so we are excited to be partnering with the IBIA, who are the world’s leading independent integrity monitor,” said Simplebet EVP of Business Affairs and General Counsel Melissa Davis in a statement. “Pooling our resources will help maintain fair play in sport, negate corruption in sports betting, and ensure our partners and their customers can enjoy peace of mind when it comes to wagering.”
The IBIA is run by operators for operators and combats corruption through collective action. Other members include Flutter, DraftKings, and Sky Betting & Gaming.
“I am very pleased to welcome Simplebet to IBIA,” said IBIA CEO Khalid Ali. “Its membership highlights the operator’s commitment to protecting the integrity of betting and related sporting events. Simplebet brings a distinctive approach and product range that marries well with our existing members and continues IBIA’s expansion across the growing U.S. regulated sports betting market. The association looks forward to working closely with Simplebet to ensure the integrity of its products and services.”