Seminole Hard Rock Monday announced the promotion of Keith Sheldon to Seminole Gaming and Hard Rock International President of Gaming and Brand Managment. Sheldon previously served as President of Entertainment for Seminole Hard Rock.
In his new role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. He will continue to oversee programming, talent buying, nightlife, and industry relations, and report to Hard Rock International Chairman and Seminole Gaming CEO Jim Allen
“Since Keith joined our team in 2020 to lead our entertainment efforts, he has played an integral role in elevating Hard Rock and Seminole Hard Rock brands through strategic partnerships and once-in-a-lifetime events for our guests,” said Allen in a statement. “We’re excited for Keith to continually build upon those incredible entertainment experiences with new partners and bolster our brands in new and exciting ways in his expanded role.”
As Seminole Hard Rock President of Entertainment, Sheldon booked performances by artists including The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, Dave Chappelle, and Post Malone He led Seminole Hard Rock’s partnerships with Formula 1 Miami Grand Prix and Las Vegas Grand Prix, Oracle Red Bull Racing, and Sports Illustrated Swimsuit.
“I am honored to work with incredible performers, partners, and team members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world,” Sheldon said.
