Lottery and gaming technology provider Scientific Games has partnered with Gift & Go, an on-demand gifting technology platform, in a partnership that enables lotteries operating on SG’s platform to fulfill customer loyalty rewards through the Gift & Go system, which is delivered and fulfilled by Amazon.
Using the service, state lotteries can deliver non-cash prizes to players, who can select from the 1,800 items available on Gift & Go’s online storefront. Once redeemed, players will receive their gifts in fewer than two days, compared with the typical lottery fulfillment time of two to four weeks. Lotteries can also use the platform to provide second-chance promotions and other loyalty offers.
“Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced e-commerce experience that provides choice, reliability and value,” said Amy Warner, SG’s senior director of digital engagement.
“Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries,” said Jon Reuben, co-CEO and founder of Gift & Go.
SG provides retail and digital technology solutions to 150 lotteries in 50 countries. The Gift & Go platform is available to fulfill loyalty rewards in state lotteries in Arkansas, Maine, Maryland and Missouri.
This week, SG announced Beth Bresnahan as its new chief communications and brand officer. SG says that this new senior executive position will elevate strategic oversight of the company’s global communications.
