Scientific Games Tuesday introduced Beth Bresnahan as its new chief communications and brand officer.
Bresnahan, previously the company’s vice president of strategic communications, will serve in the newly created senior executive position that, according to a company release, “elevates strategic oversight of Scientific Games’ global communications, ensuring a unified and consistent voice and a strong representation of the company’s brand across all platforms and mediums.”
Bresnahan will continue to lead external and internal communications and customer proposals as her duties expand to include advertising, trade shows, and events.
“This promotion will come as no surprise to those who know and have worked with Beth,” said Scientific Games CEO Pat McHugh in a statement. “Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”
Bresnahan’s experience includes nearly a decade in leadership positions in the lottery sector, including as executive director with the Massachusetts Lottery. She also served as executive director of the District of Columbia’s Office of Lottery & Gaming, and has worked in public relations as CEO of the Essex Media Group in Lynn, Massachusetts.
